LUNR LAUNCH

Services / ​

Ads that pay for themselves twice.

Performance media - built, tested, and tuned for return.

Over £3.5 million in ad spend managed for our clients annually.

01 / Brief

Skincare brand. Launching the Q3 capsule.

Audience
Women 28-44, repeat skincare buyers, EU + UK
Budget
$48k/month, 90-day flight
Goal
ROAS ≥ 3.0× by week six
Window
Cold launch into a saturated category
02 / Creative

Three directions, written for different rooms.

Calm, premium

A ritual, not a routine.

Ritual · 9:16 · Story
Direct, useful

Three minutes, twice a day.

Routine · 1:1 · Feed
Familiar, soft

For skin you'd recognise.

Repeat · 728×90 · Display
03 / Test

We shipped two. One won on cost-per-click. The other won on retention.

Variant A1.2× ROAS · benchmark · retired after week two
Variant B6.4× ROAS · 31% lower CPC · scaled to primary creative
04 / Scale

After thirty days, the numbers came back.

CTR4.2%vs 1.1% category benchmark
CPC$0.32down from $1.04 at launch
ROAS6.1×blended, week six onward
Spend$48k/moheld flat - results scaled, budget didn't

“Performance is just creative, measured.”