Plain-English marketing advice
Short reads for business owners. No jargon.
Industry updatesWhat is HyperFrames?
HyperFrames turns web code into editable video. Here’s how it works, what you could make and what still needs your attention.
AI ContentAre we outsourcing our judgement to AI?
AI can draft the answer, but have we considered the decision inside it? A look at what we hand over, when it matters and how to stay involved.
Industry updatesWhat is Jev, and what can it actually do?
What is Jev? Understand how TypeSafe’s AI makes decisions, how it differs from a chatbot, and what developers are building with it.
AI ContentIs AI killing creativity?
Having an idea and having the skills to make it are two different things. Where AI genuinely widens what a person can create, and where handing over the direction starts to cost you something.
Paid AdsGoogle is changing your adverts this month
From 1 September, Google is moving many small businesses' Search campaigns onto something called AI Max, without asking. Here's what it is, what changes, and the three things to check.
Industry updatesChatGPT has adverts now. Should your business be in them?
Adverts arrived in ChatGPT in the UK this summer. Here's what they are, who sees them, and what I'd tell a client who asked me about them today.
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