Email that earns the open.

Most welcome sequences read like a tour of features.

Yours doesn't have to. The brands we work with treat their first thirty days like a conversation - one note, one idea, one small invitation. By Day 30, the subscriber has either fallen for the brand or quietly left. Both are useful.

The shortest path is rarely a sale. It's a habit: open, read, expect again. Lifecycle email is the only channel where compounding interest is literal - every open earns the next one.

If you'd like to see how that looks in practice for your category, reply to this note. We read every one.

- Lunr Launch