Last updated · 7 October 2026
Privacy policy
This policy explains what personal information we collect when you visit lunrlaunch.com or get in touch with us, what we do with it, and the choices you have. We have tried to keep it short and in plain English. If anything is unclear, just email us.
1. Who we are
Lunr Launch is a UK digital marketing studio. We help UK small businesses and family firms with organic social, paid ads, CRM and email, AI content and websites.
Lunr Launch is the trading name of Lunr Launch Limited, a company registered in England and Wales.
- Company number: 16989141
- Registered office: 3 Mason Street, Horwich, Bolton, BL6 5QP
- Email: hello@lunrlaunch.com
- ICO registration number: ZC166773
We are the "controller" of the personal information described in this policy. That means we decide how and why it is used, and we are responsible for looking after it. Dylan Evans looks after data protection at Lunr. You can reach him at hello@lunrlaunch.com.
2. What we collect and how
Information you give us
When you fill in our enquiry form, we collect:
- the services you are interested in
- your budget range and timeline
- your message and project details
- your first name and last name
- your email address
- your phone number, if you choose to give it
- your company name
- how you found out about us (Google search, social media, referral or other)
- if someone referred you, the name of the person who referred you
We also collect whatever you tell us when you email, message or call us.
Please do not send us sensitive information (for example about health) through the form. We do not need it.
Information about people who refer others
Our referral scheme pays £100 to the person who referred a new client, once that client's first invoice is paid. So if you name a referrer on our form, we store that person's name. If the referral leads to a reward, we'll contact the referrer to arrange payment and only collect the details needed to pay the reward.
If you have been named as a referrer and did not expect to hear from us, this policy explains how we handle your details. You can ask us to delete them at any time.
Information collected automatically
When you visit our website, some information is collected automatically:
- Basic analytics. Our website platform, Lovable, gives us simple, privacy-friendly visitor statistics. These show things like visitor numbers, the pages viewed, where visitors came from, the type of device and the country. We see totals and trends, not named people.
- Cookies and similar technologies. If you accept them, we use marketing cookies and pixels from Google and Meta. See section 5 for the full detail.
3. How we use your information and our lawful bases
Data protection law says we must have a valid reason, called a "lawful basis", for each way we use your information. Here is what we do and why.
| What we do | Why | Lawful basis |
|---|---|---|
| Reply to your enquiry, talk about your project and send a proposal | You asked us to get in touch | Steps before entering a contract at your request. Where you are enquiring for your company, our legitimate interest in responding to business enquiries. |
| Deliver our services and manage our working relationship if you become a client | To do the work we agreed | Contract |
| Keep a record of enquiries and conversations | So we can follow up properly and not lose track | Legitimate interests |
| Record who referred you and pay the £100 referral reward | To run our referral scheme fairly | Legitimate interests in tracking referrals. Contract with the referrer once a reward is due. |
| Keep invoices, payment and tax records, including referral payments | The law requires it | Legal obligation |
| Understand how our website is used, using basic analytics | To improve the site | Legitimate interests |
| Use marketing cookies and pixels, measure our ads and show our ads to past visitors | To see which ads work and reach people who have shown interest | Consent |
| Tell Google and Meta that an enquiry was sent, without your email address or phone number | To measure which ads lead to enquiries | Consent. Before consent, Google may receive a cookieless signal (see section 5) |
| Protect our website and business, and deal with legal claims | To keep things safe and secure | Legitimate interests |
Where we rely on legitimate interests, we have balanced our interests against yours. We only use your information in ways you would reasonably expect. You can object at any time (see section 9).
You do not have to give us your details. But we need your name and email address to reply to your enquiry.
We do not use your information for automated decisions that have a legal or similarly significant effect on you.
We only send marketing emails if you've opted in, and you can unsubscribe at any time.
If you sign up for our Go Further newsletter, we store your email address, your first name if you give it, the page you signed up on and any campaign tags in the link you followed. We use these only to send you Go Further. We use an email newsletter provider, Kit, to send it. You can unsubscribe at any time using the link in every email.
4. Our ads and your enquiry
We advertise on Google and Meta (Facebook and Instagram). When you send us an enquiry, our website records that an enquiry has happened so we can see which ads lead to enquiries.
- Meta. Meta's Pixel, and Meta's Conversions API (which sends the same kind of event from a server), only run if you choose "Accept all". If you do, Meta is told that a page was viewed and that an enquiry was sent.
- Google. If you choose "Accept all", Google Ads records the enquiry as a conversion using its advertising cookies. If you have not accepted, Google Consent Mode means Google may still receive a basic, cookieless signal that an enquiry happened, but no advertising cookies are used.
We do not currently send your email address or phone number to Google or Meta, in plain or hashed form. If we ever change this, we will update this policy first and only do it with your consent.
If you choose "Necessary only", Meta is not told anything and no Google or Meta advertising cookies are stored.
5. Cookies
Cookies are small files stored on your device. Similar technologies, such as pixels and local storage, work in a similar way. We call them all "cookies" here.
Your choices
When you first visit, our cookie banner gives you three options:
- Accept all. You allow marketing cookies from Google and Meta.
- Necessary only. We only use what the site needs to work and to remember your choice.
- More. You can see the detail and choose.
You can change your mind at any time by clearing your cookies for our site. The banner will then appear again. You can also block cookies in your browser settings.
Before you choose
We use Google Consent Mode. This means Google's tags respect your choice. Before you choose, and if you choose "Necessary only", no Google or Meta advertising cookies are stored on your device. Google may still receive basic, cookieless signals. For example, that a page was viewed, plus technical details such as your browser type. These do not identify you by name. Google uses them in a limited way to estimate how well ads are working.
The cookies we use
Durations are typical and can change. Some cookies are set by Google or Meta on their own websites, and those companies control them.
| Name | Provider | Purpose | Type | Typical duration |
|---|---|---|---|---|
| Your cookie choice | Lunr Launch | We store your cookie choice in your browser so we don't ask again | Necessary | Until you clear it from your browser |
| Google Tag Manager (GTM-TZWH4ZXF) | Loads our other tags. Does not set cookies itself | Necessary. Marketing tags it loads only set cookies after consent | Not applicable | |
| _gcl_au | Google Ads conversion tracking. Links ad clicks to enquiries | Marketing (consent) | Typically up to 90 days, as set by the provider | |
| _gcl_aw (may be set) | Stores details of a Google ad click you arrived from | Marketing (consent) | Typically up to 90 days, as set by the provider | |
| Google advertising cookies (for example IDE) on Google's own domains | Google Ads remarketing. Shows our ads to people who visited our site | Marketing (consent) | Up to 13 months, as set by the provider | |
| _fbp | Meta | Meta Pixel. Measures our Facebook and Instagram ads and builds remarketing audiences | Marketing (consent) | Typically up to 90 days, as set by the provider |
| _fbc (may be set) | Meta | Stores details of a Meta ad click you arrived from | Marketing (consent) | Typically up to 90 days, as set by the provider |
| Meta cookies (for example fr) on Meta's own domains | Meta | Ad delivery and measurement | Marketing (consent) | As set by the provider |
To learn more about how Google and Meta use data, see policies.google.com/technologies/partner-sites and facebook.com/privacy/policy.
6. Who we share your information with
We do not sell your information.
We use trusted service providers, called "processors", to run our business. They only use your information on our instructions and must keep it safe.
| Provider | What they do for us |
|---|---|
| Lovable | Hosts our website and provides basic analytics |
| Supabase (through Lovable Cloud) | Stores enquiry form submissions in a secure database |
| Google Workspace (Google) | Our business email. Enquiry notifications are sent to hello@lunrlaunch.com |
| Google (Google Ads, Google Tag Manager) | Ad measurement and remarketing, only if you accept marketing cookies |
| Meta (Meta Pixel, Conversions API) | Ad measurement and remarketing, only if you accept marketing cookies |
| Our bank and accountant | Paying referral rewards and keeping financial records |
For advertising measurement, Google and Meta also act as controllers of some data in their own right. Their own privacy policies apply to that.
We may also share information if the law requires it, to protect our rights, or if our business is ever sold or restructured. In that case, the new owner would have to look after your information in line with this policy.
Other websites
Our site links to our Instagram page and our Google Business Profile. If you follow those links, Meta's or Google's own privacy policies apply.
7. International transfers
Your information is hosted by our providers, which may be in the UK, the European Economic Area or the United States, with appropriate safeguards. When information is stored or accessed outside the UK, we make sure it is protected in one of these ways:
- the country has a UK "adequacy" decision, such as the countries in the European Economic Area
- the US company is certified under the UK Extension to the EU-US Data Privacy Framework (Google and Meta are certified)
- we use the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses
You can ask us for more detail about these safeguards.
8. How long we keep your information
We only keep your information for as long as we need it. These are the periods we generally work to.
| Information | How long we keep it |
|---|---|
| Enquiries that do not lead to work | We generally keep them for up to 24 months after our last contact with you |
| Client records | We generally keep them for up to 6 years after our work together ends |
| Referrer details and referral payment records | We generally keep them for up to 6 years after the reward is paid. If no reward becomes due, for up to 24 months after the enquiry |
| Invoices and financial records | We generally keep them for up to 6 years from the end of the financial year they relate to, as the law requires |
| Website analytics | Kept as totals and trends, as set by the provider |
| Cookies | See the table in section 5 |
| Data held by Google and Meta for advertising | As set in our ad accounts and by the providers' own policies |
After that, we delete your information or make it anonymous.
9. Your rights
You have rights over your personal information. You can ask us to:
- Access. Give you a copy of the information we hold about you.
- Rectification. Correct information that is wrong or incomplete.
- Erasure. Delete your information.
- Restriction. Limit how we use your information.
- Objection. Stop using your information where we rely on legitimate interests.
- Portability. Give you your information in a common format, or send it to another organisation.
- Withdraw consent. Where we rely on your consent, such as for marketing cookies, you can withdraw it at any time. This does not affect anything we did before.
Some rights only apply in certain situations. If we cannot do what you ask, we will explain why.
How to use your rights
Email hello@lunrlaunch.com and tell us what you would like. We may ask you to confirm who you are. It is free. We will reply within one month. If your request is complicated, we may need up to two more months, and we will tell you if so.
To withdraw consent for cookies, clear your cookies for our site and choose "Necessary only" when the banner appears.
10. Keeping your information safe
We use reputable providers with strong security. Access to enquiry data is limited to people at Lunr who need it. No system is perfectly secure, but we take care to protect your information and will act quickly if anything goes wrong.
11. Complaints
If you are unhappy with how we have used your information, please tell us first at hello@lunrlaunch.com. We will try to put it right.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator:
- Website: ico.org.uk
- Helpline: 0303 123 1113
12. Children
Our website and services are for businesses. They are not aimed at children, and we do not knowingly collect information from anyone under 18. If you think a child has sent us their details, please let us know and we will delete them.
13. Changes to this policy
We may update this policy from time to time, for example if we start using a new tool. We will post the new version on this page and change the date at the top. If a change is important, we will make it clear on our website.
14. Contact us
Lunr Launch Limited
3 Mason Street, Horwich, Bolton, BL6 5QP
hello@lunrlaunch.com